WWF - A PRESCRIPTION FOR NATURE

The natural world plays a crucial role in supporting mental health, with even brief encounters with nature providing a boost to wellbeing. As the UK faces a mental health crisis, we did a campaign with WWF called ‘A Prescription for Nature’ featuring Dr. Sara Kayat, that promotes nature as a remedy. The campaign emphasizes that just 20 minutes in nature each day can reduce stress and anxiety, while enhancing mood. Through outdoor ads and a film, WWF visually prescribes nature with imagery of British landscapes and the metaphor of medical prescriptions, reminding people to take their daily "dose" of nature for better mental health.