QUIBI - Quick Bites Big Stories

QUIBI BRAND CASE STUDY

For the launch of the world’s first short form streaming service Quibi, we had to not only explain WTH is a Quibi but also to gain brand awareness. We injected Quibi into the vocabulary of pop culture with Quick Bites, Big Stories. As we on our way to launch our biggest OOH campaign, the global pandemic put the world on lock down, the idea of ‘entertainment on the go’ had to be pivoted.

We adapted our entire marketing strategy and go to where the people were - at home and online. We became the first ever brand to have a show premiere on Fortnite’s Drive-In-Theatre, Risky Reels.

We launched Chrissy Teigen’s courtroom drama via Twitter and even manage to launch tiny Kevin Hart action hero doll.

With every activation app downloads spiked and weachieved 60% of our awareness KPI for a year in just 6 months.

QUIBI FORTNITE PREMIERE CASE STUDY

QUIBI CHRISSY’S TWITTER COURT CASE STUDY