ECOVER - THE REWEAR CHAIR

How do you get people to change wasteful laundry habits? You make not washing your clothes a thing of beauty. Because sometimes the best wash is no wash.

To promote Ecover’s brand new laundry capsules we convinced the original eco pioneer to encourage the world to wash less and launched an homage to the humble laundry chair. Time to take a four-legged stand against overwashing.

As an extension to the idea, we launched a bunch of print ads to encourage people to getting into the habit of washing less and rewearing more with customised labels.