ECOVER - THE REWEAR CHAIR

How do you get people to change wasteful laundry habits? You make not washing your clothes a thing of beauty. Because sometimes the best wash is no wash.

To promote Ecover’s brand new laundry capsules we convinced the original eco pioneer to encourage the world to wash less and launched an homage to the humble laundry chair. (And, of course, designed the ultimate one in the process. Go see it at Dutch Design Week.)

Time to take a four-legged stand against overwashing.