AUDI - Q6 E-TRON

Audi wanted to shine new light on its Vorsprung durch Technik brand philosophy with ‘Audi Design Love Stories’, a content campaign to support the launch of the SQ6 e-tron, the newest member of its fully-electric SUV range.

‘Love At First Light’ is the first in a series of three (in which I worked on 2) ‘Audi Design Love Stories’ created with BBH London, highlighting the emotive elements of electric vehicle (EV) design - light, sound and vision - and the ways in which Audi’s ambitious tech innovations help drivers fall in love with a new car. The hero film tells a love story between a moth and the SQ6 e-tron’s interactive dynamic head light signatures.

Continuing the nature and tech theme, featuring an SQ6 full of fish swimming around in the calming glow of the car’s ambient lighting.