Air Action Vigorsol - Mannequin

The brief was to redefine freshness in a way that resonates with Gen Z’s values of authenticity and self-expression. In this film which works under Vigorsol’s ‘KEEP IT FRESH’ brand platform is set in a surreal city, populated entirely by plastic mannequins, where everyone is rigid and conformist. When one of the mannequins tastes Vigorsol’s Air Action gum however he literally breaks out of his shell and is free to be his true self, with hilarious results.